How to Run Facebook Ads for Gambling PWA Apps | Step-by-Step Tutorial

In this video you will learn how to properly run Facebook Ads campaigns on PWA (Progressive Web Apps) for the gambling vertical.

We will talk about important steps of setting up targeting, choosing creatives, peculiarities of working with gambling apps via Facebook. We will also talk about optimizing campaigns to increase conversions and ROI.

The video will be useful for arbitrageurs and marketers working with PWA-applications and gambling traffic.

What are PWA apps?

PWA (Progressive Web Apps) is an innovative technology that combines the best features of websites and mobile apps, eliminating the need for developers to go through Google Play or App Store moderation.

Essentially, a PWA app creates a shortcut on the device’s desktop. When it is launched, the user is taken to a version of the website that visually and functionally resembles a native app. Although PWA works through a browser, it offers similar features to WebView, such as:

- Offline access: Users can interact with the application even without an internet connection.

- Push notifications: Ability to send notifications to users to keep them engaged.

- Desktop installation: The ease of adding the app to the device’s home screen.

Although some users may give up on PWA after realizing that it is not a full-fledged Play Market app, statistics show that the traffic received through the Facebook and PWA bundle is already comparable to that from WebView.

Thus, PWA applications are a convenient and effective tool for attracting and retaining users, combining the advantages of web technologies and mobile applications.